• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Visual Storytelling, Social Media Content, Content Creation, Social Media Marketing, Graphical Tools, Digital Design, Graphic and Visual Design Software, Design, Graphic Design, Marketing

    4.5 stars, 47 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (47) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Use Buncee for Online Teaching

    Skills you'll gain: Education Software and Technology, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Madecraft

    Applied Data Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Community Engagement Principles: Health Research & Practice

    Skills you'll gain: Health Equity, Community Health, Community Outreach, Community Development, Health Disparities, Public Health, Community Organizing, Social Determinants Of Health, Research, Rapport Building, Healthcare Ethics, Social Justice, Team Collaboration, Driving engagement, Sustainable Systems

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Free
    Free
  • S

    SkillsBooster Academy

    Master Google Gemini for Work

    Skills you'll gain: Responsible AI, Prompt Engineering, Google Workspace, Google Docs, Digital Marketing Campaigns, Google Sheets, Project Coordination, Marketing Planning, Project Scoping, Business Communication, Generative AI, Project Planning, Content Creation, Web Analytics and SEO, Business Operations, Competitive Analysis, Stakeholder Communications, Business Analysis, Report Writing, Presentations

    5 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8 stars, 340 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (340) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Conflict Management

    Skills you'll gain: Conflict Management, Mediation, Negotiation, Communication Strategies, Intercultural Competence, Cultural Diversity, De-escalation Techniques, Cultural Responsiveness, Verbal Communication Skills, Verbal Strategic Communication, Interpersonal Communications, Strategic Communication, Diversity Awareness, Active Listening, Cultural Sensitivity, Teamwork, Case Studies, Collaboration, Stakeholder Management, Communication

    4.5 stars, 2.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Finding Your Professional Voice: Confidence & Impact

    Skills you'll gain: Oral Expression, Public Speaking, Verbal Communication Skills, Self-Awareness, Communication, Empowerment, Communication Strategies, Composure

    4.7 stars, 1.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand-Driven Sales: Influence Buyers And Grow Revenue

    Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Document Management, AI powered creativity, Content Development and Management, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy, AI Integrations

    Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Storytelling and influencing: Communicate with impact

    Skills you'll gain: Persuasive Communication, Storytelling, Influencing, Communication, Leadership, Verbal Communication Skills, Stakeholder Communications, Public Speaking, Communication Strategies, Interpersonal Communications, Meeting Facilitation, Strategic Communication, Discussion Facilitation, Team Leadership, Trustworthiness

    4.8 stars, 2.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.5K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Co-creation and challenge-based learning in Higher Education

    Skills you'll gain: Creative Problem-Solving, Student-Centred Learning, Entrepreneurship, Train The Trainer, Digital pedagogy, Problem Solving, Innovation, Creativity, Creative Thinking, Higher Education, Ideation, Collaboration, Analysis

    4.8 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…164165166…602

In summary, here are 10 of our most popular social media marketing courses

  • Cómo crear historias para Instagram y Facebook usando Canva: Coursera
  • Use Buncee for Online Teaching: Coursera
  • Applied Data Analytics: Madecraft
  • Community Engagement Principles: Health Research & Practice: Johns Hopkins University
  • Master Google Gemini for Work: SkillsBooster Academy
  • Gestión de Marca: Tecnológico de Monterrey
  • Conflict Management: University of California, Irvine
  • Finding Your Professional Voice: Confidence & Impact: University of London
  • Brand-Driven Sales: Influence Buyers And Grow Revenue: The Expert Academy
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok