Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Responsible AI, No-Code Development, AI Enablement, Regulatory Requirements, Compliance Management, Business Transformation, Business Process Automation, Business Process, Data Management, Risk Mitigation, Risk Analysis, Return On Investment, Process Design, Key Performance Indicators (KPIs), Regulation and Legal Compliance, Business Software, Digital Transformation, Change Management, Data-Driven Decision-Making, Predictive Analytics
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Responsible AI, Power BI, Microsoft Azure, Microsoft Copilot, Business Intelligence, Data Architecture, Business Reporting, AI Personalization, Pandas (Python Package), Python Programming, Predictive Modeling, Generative AI, Matplotlib, Data Wrangling, Artificial Intelligence and Machine Learning (AI/ML), Data Transformation, Data Visualization, Data Governance, R Programming, Continuous Deployment
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Execution Engine, System Testing, Software Testing, Regression Testing, Test Case, CI/CD, Integration Testing, Maintainability, Automation, Test Data, Quality Assurance, Scalability, SAP Applications
Advanced · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sample Size Determination, Data Strategy, Analytical Skills, Data-Driven Decision-Making, Data Analysis, Analytics, Jupyter, Data Science, Statistical Analysis, Data Collection, Data Mining, Data Management, MLOps (Machine Learning Operations), Research and Design, Version Control, Software Documentation
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms
Intermediate · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Data Integration, Statistical Analysis, Pandas (Python Package), Image Analysis, Advanced Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Case Studies, Data Manipulation, AI Enablement, Descriptive Statistics, Statistical Inference, Unsupervised Learning
Beginner · Specialization · 3 - 6 Months