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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    M

    Minnesota State University, Mankato

    Brand Strategy Foundations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Computer Programming, Data Processing, Geospatial Information and Technology, Performance Tuning, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 3 - 6 Months

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    The Expert Academy

    Advanced Sales Training: Challenging, Coaching And Closing

    Skills you'll gain: B2B Sales, Solution Selling, Sales, Sales Management, Overcoming Objections, Sales Strategy, Selling Techniques, Sales Process, Stakeholder Management, Influencing, Mental Health, Employee Coaching, Customer Relationship Building, Coaching, Self-Awareness, Price Negotiation, Stakeholder Engagement, Decision Making, Negotiation, Cultural Sensitivity

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Optimize AI: Build & Evaluate Predictive Models

    Skills you'll gain: Predictive Modeling, Statistical Machine Learning, Performance Analysis, Performance Metric, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    J

    John Wiley & Sons

    Problem Solving Skills and Critical Thinking

    Skills you'll gain: Critical Thinking and Problem Solving, Complex Problem Solving, Problem Solving, Strategic Decision-Making, Advanced Analytics, Decision Making, Critical Thinking, Data Storytelling, Strategic Thinking, Systems Thinking, Creative Problem-Solving, Storytelling, Analytical Skills, Statistical Analysis, Persuasive Communication, Team Management, Smart Goals, Business Strategy, Analysis, Business Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Microsoft

    Ethical Selling and Market Adaptation

    Advanced · Course · 1 - 4 Weeks

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    C

    Coursera

    AI-Guided Stress Reduction & Analysis

    Skills you'll gain: Mindfulness, Stress Management, Empathy, Patient Education And Counseling, Personal Development, Data Analysis, Professional Development, Vital Signs, Dashboard, Real Time Data, Respiration, Performance Measurement, Physiology, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
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    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
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    3K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Co-Create Success Plans

    Skills you'll gain: Root Cause Analysis, Solution Selling, Problem Solving, Consultative Approaches, Collaboration, Project Risk Management, Discussion Facilitation, Risk Management, Stakeholder Engagement, Design Thinking, Client Support, Goal Setting, Key Performance Indicators (KPIs), Project Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Brand Strategy Foundations: Minnesota State University, Mankato
  • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
  • Advanced Sales Training: Challenging, Coaching And Closing: The Expert Academy
  • Optimize AI: Build & Evaluate Predictive Models: Coursera
  • Applied Data Science with R: IBM
  • Problem Solving Skills and Critical Thinking: John Wiley & Sons
  • Ethical Selling and Market Adaptation: Microsoft
  • AI-Guided Stress Reduction & Analysis: Coursera
  • Introduction to Scripting in Python: Rice University
  • Data Visualization with Advanced Excel: PwC

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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