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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    No-Code AI for Business

    Skills you'll gain: Responsible AI, No-Code Development, AI Enablement, Regulatory Requirements, Compliance Management, Business Transformation, Business Process Automation, Business Process, Data Management, Risk Mitigation, Risk Analysis, Return On Investment, Process Design, Key Performance Indicators (KPIs), Regulation and Legal Compliance, Business Software, Digital Transformation, Change Management, Data-Driven Decision-Making, Predictive Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Power BI Connectivity, AI Integration & Reporting

    Skills you'll gain: Responsible AI, Power BI, Microsoft Azure, Microsoft Copilot, Business Intelligence, Data Architecture, Business Reporting, AI Personalization, Pandas (Python Package), Python Programming, Predictive Modeling, Generative AI, Matplotlib, Data Wrangling, Artificial Intelligence and Machine Learning (AI/ML), Data Transformation, Data Visualization, Data Governance, R Programming, Continuous Deployment

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Optimizing Enterprise Test Suites with Worksoft Certify

    Skills you'll gain: Test Automation, Test Execution Engine, System Testing, Software Testing, Regression Testing, Test Case, CI/CD, Integration Testing, Maintainability, Automation, Test Data, Quality Assurance, Scalability, SAP Applications

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Reproduce Data Findings Fast

    Skills you'll gain: Sample Size Determination, Data Strategy, Analytical Skills, Data-Driven Decision-Making, Data Analysis, Analytics, Jupyter, Data Science, Statistical Analysis, Data Collection, Data Mining, Data Management, MLOps (Machine Learning Operations), Research and Design, Version Control, Software Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    714 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Máximo rendimiento y tecnología en el deporte

    Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Data Integration, Statistical Analysis, Pandas (Python Package), Image Analysis, Advanced Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Case Studies, Data Manipulation, AI Enablement, Descriptive Statistics, Statistical Inference, Unsupervised Learning

    Beginner · Specialization · 3 - 6 Months

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1…959697…401

In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of Visualization with Tableau: University of California, Davis
  • No-Code AI for Business: LearnQuest
  • Power BI Connectivity, AI Integration & Reporting: Edureka
  • Build a Full Website using WordPress: Coursera
  • Inclusive Analytic Techniques: University of Toronto
  • Optimizing Enterprise Test Suites with Worksoft Certify: Coursera
  • Introduction to Data Analysis Using Excel: Rice University
  • Salesforce Basics: University of California, Irvine
  • Evaluate and Reproduce Data Findings Fast: Coursera
  • Machine Learning Foundations for Product Managers: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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