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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Social Media Content, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Strategy, Drive Engagement, Promotional Strategies, Customer Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Advanced Data Analytics Capstone

    Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Advanced Analytics, Statistical Analysis, Data Analysis, Data Science, Project Design, Predictive Modeling, Machine Learning Methods, Artificial Intelligence, Python Programming, Machine Learning, Portfolio Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Analytics for Decision Making

    Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    E

    Edureka

    Introduction to Analytics Engineering

    Skills you'll gain: SQL, Star Schema, Data Modeling, Data Quality, Data Pipelines, Database Design, Data Mart, Analytics, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Transformation, Data Management, Version Control

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Analytics, Financial Trading, Financial Analysis, R Programming, Trend Analysis, Investments, Statistical Analysis, Risk Analysis, Algorithms

    4.4
    Rating, 4.4 out of 5 stars
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    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Business Marketing, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.7
    Rating, 4.7 out of 5 stars
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    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    L

    LearnKartS

    AI Content & Email Marketing Mastery

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Blogs, Email Marketing, Email Automation, Keyword Research, Google Gemini, Web Analytics and SEO, Marketing Automation, Content Creation, Content Strategy, ChatGPT, Social Media Content, Digital Content, Content Marketing, Generative AI, Digital Marketing, Copywriting, Lead Generation, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Advanced Marketing & Strategic Communication Mastery

    Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Marketing Strategies, Marketing Communications, Strategic Communication, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Analysis, Data-Driven Decision-Making, Consumer Behaviour, Target Audience, Stakeholder Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
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    318 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation Capstone

    4.6
    Rating, 4.6 out of 5 stars
    ·
    130 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Viral Marketing And Growth Hacking With Content Marketing: Alex Genadinik
  • Google Advanced Data Analytics Capstone: Google
  • Business Analytics for Decision Making: University of Colorado Boulder
  • Marketing, Communication, and PR: Microsoft
  • Introduction to Analytics Engineering: Edureka
  • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
  • AI for Marketing and Sales: SkillsBooster Academy
  • AI Content & Email Marketing Mastery: LearnKartS
  • Advanced Marketing & Strategic Communication Mastery: Coursera
  • Fundamentos del marketing mix: IE Business School

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