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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    Universitat Politècnica de València

    Excel: creación de un panel gráfico de control empresarial

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Business Intelligence, Excel Formulas, Business Reporting, Data Synthesis, Data Analysis, Data Manipulation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Master Financial Analysis: AI-Driven Modeling & Forecasting

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Modeling, Financial Analysis, Working Capital, Business Valuation, Financial Forecasting, Dashboard, Feature Engineering, Model Evaluation, Applied Machine Learning, Income Statement, Forecasting, Real Time Data, Machine Learning, Power BI, Extract, Transform, Load, Tableau Software, Financial Data, Finance

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
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    Free Trial
    M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Beginner · Specialization · 1 - 3 Months

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    Free Trial
    C

    Coursera

    Run Smart A/B Tests

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    A Crash Course in Data Science

    Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Conversions in GA4

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Engage HR Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, People Analytics, Communication Planning, Drive Engagement, Human Resource Strategy, Prioritization, AI Product Strategy, Communication Strategies, Change Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    KodeKloud

    Data Engineering Essentials

    Skills you'll gain: MLOps (Machine Learning Operations), Apache Kafka, Apache Airflow, Apache Spark, Extract, Transform, Load, Data Lakes, Data Pipelines, Distributed Computing, Real Time Data, DevOps, Big Data, Data Preprocessing, Feature Engineering, Model Deployment, CI/CD, Pandas (Python Package), Data Transformation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • The Business of Social: Northwestern University
  • Excel: creación de un panel gráfico de control empresarial: Universitat Politècnica de València
  • Master Financial Analysis: AI-Driven Modeling & Forecasting: Board Infinity
  • Brand Strategy: Build, Position, and Grow: Minnesota State University, Mankato
  • Run Smart A/B Tests: Coursera
  • Model Evaluation and Benchmarking: Coursera
  • A Crash Course in Data Science: Johns Hopkins University
  • Track Conversions in GA4: Coursera
  • Engage HR Stakeholders: Coursera
  • Product Management: An Introduction: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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