Grow on your schedule with big savings on Coursera Plus. Save 40% for 3 months.

Start Your Digital Marketer Career

Digital marketing is a broad career field that encompasses many strategies and channels, from social media and email to pay-per-click ads and AI-driven chatbots. We have the resources you need to start your career in digital marketing.

Coursera logo C cutout
[Featured Image] Two colleagues are meeting about the data-driven marketing findings for their business.
Status: Featured

What Is Data-Driven Marketing?

This marketing approach prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 11, 2025

Article

[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.
Status: Featured

Social Media Coordinator Salary: Your 2026 Guide

Explore how much you could make as a social media coordinator and how to increase your salary through higher education, certificate programs, and gaining more experience.

January 28, 2025

Article

[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.
Status: Featured

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 12, 2025

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

Market Segmentation: Types, Process, and Benefits

Discover how segmenting your potential customers into groups defined by shared features can create more personalized and effective marketing.

February 4, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Is It Important?

Learn more about marketing, how it works, why it's important, and the different traditional and digital efforts that companies use to gain a bigger audience.

September 17, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 28, 2022

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

Market Segmentation: Types, Process, and Benefits

Discover how segmenting your potential customers into groups defined by shared features can create more personalized and effective marketing.

February 4, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Is It Important?

Learn more about marketing, how it works, why it's important, and the different traditional and digital efforts that companies use to gain a bigger audience.

September 17, 2022

Article

Explore digital marketing, build skills, and launch your career with courses from industry leaders

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
51K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free Trial

Adobe

Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Product Promotion, Driving engagement, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing, Target Market

4.8
Rating, 4.8 out of 5 stars
344 reviews

Beginner · Course · 1 - 4 Weeks

Status: Free Trial

SkillUp

Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing

4.7
Rating, 4.7 out of 5 stars
41 reviews

Beginner · Specialization · 1 - 3 Months

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 13, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 26, 2022

Article

[Featured image] A person leads their marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 23, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 22, 2022

Article

[Featured Image] Person with a top bun and round glasses speaks in front of a camera in their living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 17, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

Affiliate Marketing: What Is It and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 16, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 28, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 13, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 26, 2022

Article

[Featured image] A person leads their marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 23, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 22, 2022

Article

[Featured Image] Person with a top bun and round glasses speaks in front of a camera in their living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 17, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

Affiliate Marketing: What Is It and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 16, 2022

Article

Explore articles about digital marketing, marketing analytics, and CRM. Learn about digital marketing careers, influencer marketing, and data-driven strategies to build in-demand skills for entry-level roles across industries.

Ready to start learning? Explore our catalog of digital marketing courses or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

Frequently asked questions (FAQ)