![[Featured image]: Three people look at a tablet as they review the qualitative data their team collected about their customers' behavior.](https://images.ctfassets.net/wp1lcwdav1p1/7uW9uuXXoXW9C0YqDhqcbI/00e5161a58d410ae87d13e803dea7f5e/GettyImages-2187408448-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Qualitative Data: Definition, Types, and Examples for Understanding User Behavior
Learn about qualitative data and how to use this non-numerical data in a research project by exploring different data collection methods, what makes it different from quantitative data, and how to code it to look for themes and patterns.
July 6, 2026
Article

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