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Strategic Selling and Account Management Specialization

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LearnQuest

Strategic Selling and Account Management Specialization

Strategic Selling and Account Leadership. Master modern sales, account growth, and value leadership across global, tech-driven markets.

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Navigate modern sales cycles, build trust, and engage stakeholders across global and multicultural markets.

  • Lead advanced account management using sentiment analysis, value expansion, and virtual collaboration.

  • Demonstrate strategic value, build loyalty, and drive innovation through co-creation and market-ready pilots.

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Taught in English
Recently updated!

December 2025

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Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Consultative Selling
Category: Overcoming Objections
Category: Digital Transformation
Category: Value Propositions
Category: Sales Strategy
Category: Prospecting and Qualification
Category: Business Communication
Category: AI Personalization
Category: Sales Presentations
Category: Customer Relationship Management (CRM) Software
Category: Customer Relationship Building
Category: B2B Sales
Category: Sales Process

What you'll learn

  • Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.

  • Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.

  • Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.

Skills you'll gain

Category: Upselling
Category: Cross Selling
Category: Account Management
Category: Virtual Teams
Category: Account Strategy
Category: Business Solutions
Category: Market Intelligence
Category: AI Personalization
Category: Negotiation
Category: Sales Strategy
Category: Customer Analysis
Category: Business Relationship Management
Category: Customer Relationship Management
Category: Data-Driven Decision-Making
Category: Cross-Functional Collaboration
Category: Stakeholder Management
Category: Relationship Building

What you'll learn

  • Align sales strategies with client business goals and communicate measurable impact using executive-ready language and ROI models.

  • Create adaptive account plans using scenario planning, real-time data, and agile adjustments across remote or complex environments.

  • Build loyalty and drive innovation through advocacy programs, co-creation workshops, targeted pilots, and scalable solution design.

Skills you'll gain

Category: Account Strategy
Category: Innovation
Category: Risk Management
Category: Return On Investment
Category: Sales Strategy
Category: Loyalty Programs
Category: Customer Advocacy
Category: Business Metrics
Category: Sales Management
Category: Marketing Analytics
Category: Virtual Teams
Category: Sales
Category: Business Transformation
Category: Business Risk Management
Category: Telecommuting
Category: Digital Transformation
Category: Account Management
Category: Customer Relationship Building

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Instructor

LearnQuest Network
LearnQuest
58 Courses467,248 learners

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LearnQuest

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