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Building a Business Presence With Facebook Marketing

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Status: Web Presence
Status: Driving engagement
BeginnerGuided Project2 hours

Featured reviews

KU

4.0Reviewed Jan 15, 2023

Instructor is good. But this course need to update to work with new Facebook layout. Other than that, the lessons providing in this course was valuable for me.

EE

4.0Reviewed Aug 25, 2021

Nice explanatory however, it is impossible to change to classic Facebook layout. The new layout seem so much easier to use just need time to get used to it.

BA

4.0Reviewed Sep 23, 2022

I​ have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.

J

5.0Reviewed Nov 3, 2020

I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.

JS

4.0Reviewed Jan 23, 2022

I found this both easy to follow along with and practicle for anyone looking at trying something new. The Facebook platform is one the first and easiest to use for a beginner

B

5.0Reviewed Dec 10, 2021

The coures was so intereting and was easy to undertand particularly the hand on activities has made my learning so easy to follw

KK

5.0Reviewed Feb 1, 2022

Thank you very much to sharing wonderful and helpful knowledge for the Facebook Marketing.Thanks & Regards Akhilesh Kumar

AA

5.0Reviewed Jul 21, 2023

Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor.

PP

5.0Reviewed May 1, 2022

This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!

AS

4.0Reviewed Mar 15, 2024

The subject is explained very clearly, much useful for new people, brands or companies to advertise their business on Social Media (Facebook).

SG

5.0Reviewed Sep 14, 2020

It is a great course for a person who is at the beginner level on Facebook. The most important parts are explained very well.

MH

5.0Reviewed Apr 11, 2024

Very fun and easy course with a wonderful instructor! Prior knowledge is not needed, but can be a wonderful help.

All reviews

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