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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1901 - 1925 of 2,556 Reviews for Introduction to Marketing

By M U S

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Sep 29, 2019

nice cource

By Ahmed M

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Jun 16, 2019

good course

By Deleted A

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Jun 11, 2019

Great Info.

By Hamza A

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Apr 3, 2019

great cours

By Altanzaya B

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Mar 22, 2019

Interesting

By Peter M

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Jun 21, 2018

Good course

By Mohamed M A

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Feb 14, 2018

Exceptional

By victoria

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Jun 4, 2017

市场营销入门，非常不错

By Palash J

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Aug 28, 2016

Nice Course

By IVAN A C

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May 10, 2016

Just great!

By 陈雨星

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Mar 24, 2016

pretty good

By Chao L

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Feb 1, 2016

Marketer必备。

By mahmoud e

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Jan 28, 2016

wonderful !

By omar s m

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Jan 19, 2016

interesting

By LUZ E V C

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Jan 13, 2016

EXCELENT..!

By anindita e

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Mar 17, 2026

thanks you

By ISMEL T C

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May 23, 2025

Excenllent

By Mateus A

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Apr 26, 2025

Excelente.

By Shravani K

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May 15, 2023

Insightful

By G G B S J

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Oct 16, 2022

Thank You

By Túlio J

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Nov 30, 2021

Excellent!

By Chiesa V

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Oct 1, 2021

thank you

By Zibo W

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Dec 22, 2018

Wonderful.

By Wenbo S

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Dec 13, 2017

Thank you!

By Mayo T

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Nov 7, 2017

Excellent!