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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,386 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 10, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1776 - 1800 of 2,547 Reviews for Introduction to Marketing

By Dimitar S

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Nov 17, 2015

Excellent course!

By LISSY M

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Apr 12, 2025

Excellent course

By linda g

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Jan 11, 2024

loved the profs.

By sandra c

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Oct 28, 2023

I learned a lot!

By precious m

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Aug 17, 2023

one of the best!

By Riya S

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Sep 20, 2022

very imformative

By yamil r

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Mar 9, 2022

Awesome course !

By Muhammad I

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Nov 9, 2021

Very informative

By Thomas L

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Oct 18, 2021

very informative

By Ahmed S

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Aug 26, 2020

excellent course

By Haripriya J

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Jun 28, 2020

very informative

By Rahul S

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Jun 18, 2020

Very Informative

By Ana P S

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Jun 2, 2020

great course !!!

By Steven G

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May 13, 2020

Learned so much!

By Tarang D

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Apr 15, 2020

Fantastic course

By Ali I

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Jan 23, 2020

excellent course

By onigbinde f

•

Dec 27, 2019

Great experience

By Глактионов Е В

•

Jul 4, 2018

Это великолепно!

By Iniobong O

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May 24, 2018

very educational

By Mahdi T C

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Mar 29, 2018

i love marketing

By yuhannah

•

Sep 6, 2017

为宾夕法尼亚大学疯狂打call！

By Piyush R

•

Aug 7, 2017

Excellent course

By ankur s

•

May 15, 2017

excellent course

By 胡若安

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Mar 23, 2017

good. i like it.

By Sumana P

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Feb 14, 2017

Very informative