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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1576 - 1600 of 2,556 Reviews for Introduction to Marketing

By Gautam M

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Jan 5, 2022

Good Experience with teacheers

By Coraly L

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Dec 2, 2020

it was a wonderfull experience

By Nada h

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Jul 1, 2020

I like this course its so easy

By Daniel P

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May 21, 2020

I really did enjoy this course

By Toshad s

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Apr 7, 2020

Raju sir was truly incredible.

By Ma M

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Jan 10, 2020

useful and great way to future

By Oleksandr K

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Sep 12, 2019

Very intensive and interesting

By Michael M N

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Aug 26, 2016

just one word to say, perfect!

By clay t

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Mar 24, 2016

Great professors, great course

By Jose V

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Feb 28, 2016

Loved it!!! excellent content.

By Dr. R P K P

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Feb 23, 2022

Excellent course for freshers

By pete b

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Apr 17, 2021

Direct, Actionable Education.

By ANH V T P

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Jun 2, 2020

Super helpful and interesting

By Koji T

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May 31, 2020

very compact but informative!

By Basel A

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Mar 4, 2019

professor barbara is amazing!

By Pedro S

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Jan 27, 2018

I learned a lot. Tks Wharton!

By Nick S

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Dec 15, 2017

Comprehensive and informative

By Terry B

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Sep 4, 2017

This was an excellent course.

By Shahaan V

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Jan 4, 2017

Comprehensive and taught well

By Fifi K

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Oct 30, 2016

Organized and well-structured

By Daniel N

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Sep 15, 2016

This is a really good course!

By Raghav M

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Sep 10, 2016

learned lot of new concets...

By Manos Z

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Mar 2, 2016

Very good lecturers. Perfect.

By Zarina

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Dec 27, 2015

Best course ever! Thank You))

By surbhit k

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Aug 2, 2021

A great learning experience