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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1501 - 1525 of 2,556 Reviews for Introduction to Marketing

By Michael C

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Mar 10, 2020

Very nice introduction to marketing

By Bhargav R

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Apr 23, 2019

very well designed course.Thumbs up

By Dove

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Oct 5, 2018

Changed my perception of marketing!

By Ning Y

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Apr 8, 2018

Great lecturers with great courses.

By Nivedita S S

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Mar 22, 2018

great! very informative and useful.

By Shaubhik D

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Feb 13, 2018

It was informative and interesting.

By zahed a m

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Dec 1, 2017

learn lot of thing about marketing.

By Faizan A

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Nov 14, 2017

exceptional course, Great Material!

By Yogesh S D

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Aug 6, 2017

Great fundamentals of Marketing..!!

By Martin S

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Apr 8, 2017

Practical, engaging, and surprising

By Marjorie M

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Nov 7, 2016

loved this course! Learned so much!

By Thabang S

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Oct 22, 2024

this was the best course ever.....

By Erman E

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Jun 21, 2023

I am ready to create my own brand!

By Inderjit S

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Aug 4, 2022

Examples in week 5 really helped.

By Soulaimane B

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Apr 18, 2022

Very rich and comprehensive course

By Kemal

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Mar 11, 2020

Great narrative and great content.

By Kenan K

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May 16, 2017

Thank you for all the information.

By Giennadij A

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Jul 19, 2016

sharp, clear and meaningful course

By Brian P

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Feb 12, 2016

Outstanding course and professors.

By Khaled

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Dec 12, 2015

Wonderful, simple and professional

By Kumiko Y

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Jul 10, 2024

It's a very comprehensive course.

By Fana E

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Oct 27, 2022

very helpfull courses. Thank you

By Skye M

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Oct 4, 2022

I learned alot from this course!

By Hương M

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May 23, 2022

this course is so good and useful