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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1226 - 1250 of 2,556 Reviews for Introduction to Marketing

By Pratibha V

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Jul 5, 2022

the staff is amazing . I had a great learning with them

By Gopal A

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Oct 31, 2020

Best course To understand the basic concept of marketing

By Pavitra P

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May 31, 2020

this course helped me alott with the basics of marketing

By Habib B

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Apr 17, 2020

Insightful and detailed look into the world of Marketing

By Abhinav K

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Feb 19, 2019

Course is really helpful in developing marketing skills.

By SurgeStudy

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Jan 20, 2018

best course to learn about the fundamentals of marketing

By Dunya O

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Jun 12, 2017

Awesome class! Super interesting; worth the time + money

By Omer F K

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May 10, 2017

The course was very well designed and not boring at all.

By Vũ C T

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Feb 6, 2017

very well organized course with full knowledge and cases

By STEFFI S

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Mar 7, 2016

Got to learn much about marketing, was really helpful :)

By Daphne Y

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Feb 26, 2016

awesome class! Really attractive and abundant knowledge!

By Safi T

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Sep 19, 2024

Surprisingly engaging and highly educational. Loved it!

By HAFIZULLAH A

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Jan 12, 2021

I rally liked this course, it was effective an usefully

By Ho S C

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May 7, 2020

Good introduction to basic marketing concept and ideas!

By Arhant P

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Nov 9, 2018

Extensive concepts presented and taught in a juicy way!

By An T T

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Aug 3, 2018

Very informational; thoughtful and challenging quizzes.

By Aymann S

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May 7, 2018

Very informative and a great introduction to marketing.

By Wenting M

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Nov 20, 2017

super useful and fun!!! will recommend to my friends:-)

By Deleted A

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Jul 22, 2017

Best to build the core of Marketing.Intensive coaching.

By chhanak

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Apr 30, 2016

Such an insightful courses from Wharton Business School

By Muhammad W I

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Feb 17, 2016

very professional , amusing and well oriented course

By liling t

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Dec 31, 2015

It has brought me new insights in my data science work!

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Vikas B

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Apr 30, 2020

Very good course for beginners in the business studies

By Evelina N

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Mar 20, 2020

Loved it! All the important info was given and taught!