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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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926 - 950 of 2,556 Reviews for Introduction to Marketing

By Charlene S

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Oct 16, 2019

Great class, well thought out curriculum and intelligent teacher. I learned a great deal.

By Pranay C

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Dec 14, 2018

Must take course for anyone and everyone who even have slightest of interest in marketing.

By xue l

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Nov 14, 2018

thanks , really need this foundamental knowledge before I can understand my SHUMBA course.

By AJ M

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May 17, 2018

Great class for people who know a little bit but not enough or any at all about marketing.

By Carlin H

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Aug 11, 2017

Good material. The information and what you learn about customer centricity is invaluable.

By Yoav F

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May 31, 2020

Highly interesting, great content and lectures. Happy I spent my time taking this course.

By Sheila B

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Jan 22, 2020

Useful and interesting. Professors are clear and give great examples to explain concepts.

By Hidayat M

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Nov 13, 2019

I really like the course as it was new to me yet very informative and easy to understand.

By Sarah A

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Apr 21, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

By ROHIL V

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Mar 30, 2019

It was an amazing laid out course and I understood the concepts of Marketing really well.

By Asem A

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Jan 12, 2019

Well explained and easy to understand even if you have no prior experience in this field.

By Vivienne T

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Oct 27, 2017

Great job - Professors are very knowledgeable and great at explaining marketing concepts.

By Varshini L

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Apr 15, 2025

Really loved the course. Learnt so much about marketing and the different aspects of it.

By Saurav S

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Jun 5, 2020

It was an amazing experience to learn from one of the best buisness school in the world.

By varun r

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Jun 15, 2018

A great course which offers head start for the students who are getting into a B school.

By Sambhav J

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May 28, 2018

It was one of the best thing I learned so far regarding business and how to do business.

By B

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Mar 20, 2018

Wonderful! An amazing opportunity to have access to resources and Professors from UPenn!

By Roland P

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Oct 6, 2017

Entertaining, valuable, well documented. Many thanks to the fantastic faculty @Wharton !

By Maha O

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Sep 7, 2016

it is amazing course i really like it , now i understand marketing very good than before

By Lucy G

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Jun 20, 2016

We went through all the marketing basics giving us tools to begin our marketing careers!

By Aditya P

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Nov 24, 2015

Excellent course content. For me a dream come true to learn and study at Wharton School.

By Binaya K P

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May 29, 2022

Brilliant introduction to marketing. Hopefully we will have an advance course on this.

By Grace I

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Sep 22, 2020

Great minds, passing on their wisdom; I learnt soo much. Thank you very much Professors

By Najam S

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May 15, 2020

Professor Kahn was the spotlight of the course , her method of teaching was impeccable.

By Abhinav R P V

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Jan 18, 2016

Extraordinary teaching by professors.I really liked the way of teaching.Thank You...!!!