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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,966 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

BM

Mar 11, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

JB

Mar 24, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

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1251 - 1275 of 2,555 Reviews for Customer Analytics

By Andrés B

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Jun 3, 2019

Great view of today’s marketing.

By Ing. R

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Jan 2, 2019

Great! This course is fantastic!

By Ashutosh B

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Dec 9, 2018

its a great course to start with

By Ahmed E

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Oct 5, 2018

Very good syllabus and lecturers

By Agam G

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Nov 6, 2017

Very good course indeed. Thanks.

By md s h

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Apr 19, 2017

Was great learning experience,..

By Zarina

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Oct 31, 2016

Super helpful course! Thank ypu!

By Черемных К Н

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Oct 17, 2016

Интересная и полезная информация

By Mohammed A

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Sep 18, 2016

Well Organized and well prepared

By John R

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Apr 4, 2016

Great course, engaging lecturers

By Vishal B

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Jan 10, 2016

Great Course with great insights

By Indra S

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Jun 25, 2023

sangat membantu dan sangat baik

By Morgan L D

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Apr 11, 2022

Very informative, good teachers

By Ranjan K

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Nov 25, 2021

Excellent content and delivery.

By Roshni R B

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Aug 29, 2019

Indeed very interesting course.

By Hamza W

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Aug 13, 2019

Perfect starting for a beginner

By Gleb B

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Aug 14, 2018

Really interesting and helpfull

By Hanbin Z

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Jul 4, 2018

Very good course for beginners!

By Randyka A K

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Sep 11, 2017

Very insightful and interesting

By Babatayomi A

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Oct 12, 2016

Very interesting and insightful

By Adnan A K N

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Oct 21, 2024

Extra-Ordinary Course Content!

By Ronald V

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Aug 14, 2023

Amazing course. Great content.

By Riyansh A

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Nov 14, 2022

Got to learn a lot of Insights

By Liven V

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Jan 28, 2021

Good course with good insights

By Jose E D M

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Jul 12, 2020

Excellent in all kinds of ways