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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,598 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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626 - 650 of 693 Reviews for Fundamentals of Social Media Advertising

By Maha H

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Sep 19, 2021

I love it and it is really benificial for me.

By MUHAMMAD A A

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Nov 15, 2025

its a good course for basic and only theory

By Arturo M

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May 29, 2022

Great knowledge, expectations fullfilled.

By Brandon F

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Dec 23, 2020

This course was relatively informative.

By Ngô H P U

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Jan 15, 2025

A little bit hard, overall still great

By Zamangwane N

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Oct 10, 2023

Perfect introduction to this giant!

By FABIO D P M

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Oct 18, 2025

Esta muy bien e aprendido mucho

By David B

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Nov 12, 2020

Great insight, thank you

By Palang D M

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Aug 11, 2022

The courses are so good

By RICHARD O L G

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Aug 10, 2025

Es muy buene curso

By Ashish G

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Apr 19, 2021

Excellent Course

By Franco A

•

Oct 20, 2024

muy buen curso

By LIZBETH A V F

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Sep 9, 2025

Un buen curso

By Giovanna C

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Jun 8, 2022

Great course

By CLARICE N Z E

•

Aug 15, 2025

interesante

By Runa w

•

Apr 29, 2024

Excelente

By Carole N - E

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Nov 2, 2022

very good

By Mohamad Y A C

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Apr 21, 2022

very good

By Teresa d P

•

Jan 27, 2021

Complete

By Anannya M

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Sep 9, 2025

Amazing

By Mohamad K

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Nov 16, 2023

amazing

By MD A A M

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Jul 10, 2023

amazing

By shaza j

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May 3, 2022

v. Good

By YANINA M O A

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Nov 15, 2025

Buena

By Christopher A M C

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Oct 21, 2025

bueno