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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,600 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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376 - 400 of 693 Reviews for Fundamentals of Social Media Advertising

By Yaye S

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Mar 22, 2023

Very Useful course!

By Majid I

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Oct 28, 2022

Excellent Content.

By carina m

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Jul 5, 2022

Interesting outline

By Majdi W

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Jun 20, 2022

It's greeat course.

By Rusydiah R

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Dec 12, 2021

Awesome structured!

By González T R Y

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Aug 18, 2021

excelente contenido

By ELIAS P N

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Feb 10, 2021

Thank you Coursera!

By Olohitare A

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May 19, 2024

easy to understand

By Ali M

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Apr 15, 2024

Absolutely amazing

By adegbulu E

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Apr 22, 2023

llove this process

By Rana A A

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Dec 7, 2022

An Amazing course.

By Sopo M

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Jul 11, 2022

interestng course!

By Jennica A

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Mar 9, 2022

super good course!

By Muhammad I K

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Jan 22, 2021

Informative course

By Mohammed B M

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Dec 30, 2020

Thank You Facebook

By ALLYSON L

•

Jul 11, 2025

Excelente curso b

By Mohammed T H

•

Mar 9, 2024

Excellent course!

By Mateeullah K

•

May 22, 2023

Enjoy the course.

By fatima a

•

Dec 16, 2022

really good guide

By MONA S H A M S H A

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Sep 12, 2022

رائعة جدا ومثرية

By Pranav P J

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Apr 23, 2021

fantastic course.

By Kent

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Nov 12, 2020

Excellent course!

By Tien A

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Oct 20, 2020

Very informative!

By GIOVANNI A J D M

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Jul 11, 2025

excelente , good