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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,598 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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301 - 325 of 693 Reviews for Fundamentals of Social Media Advertising

By ANGELICA M C A

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Jul 6, 2025

Fue muy lindo todo, aprendi mucho

By Kamala B

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Feb 1, 2023

It took a while, but we are here.

By Karma M

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Sep 11, 2022

Very good course i enjoy it alot

By Zsuzsa P

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Aug 21, 2022

It was hard but i learned a lot!

By Sarfraz N

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Jun 9, 2023

It was great learning Experience

By JUDE I

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Feb 18, 2023

Great and a wealth of experience

By Diego G N

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Jan 26, 2023

Muy buen curso. muy recomendable

By RAVI P

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Jan 20, 2023

Thanks for creating this Course.

By Arjun R

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Jan 13, 2023

way better than the introduction

By Amandeep S

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Jul 23, 2022

Must for every Digital Marketer!

By Nirshanthi a C B

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Dec 29, 2020

Love the course and the lecturer

By Devendra j

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Aug 6, 2025

Great content and easy to learn

By Ramadan M

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Oct 25, 2024

Very good and insightful course

By Brendavine O

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Nov 23, 2022

great knowledge and work so far

By MUHAMMAD H

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Apr 14, 2022

Great course full of knowledge

By jun

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Sep 6, 2021

had a great learning experience

By Malek F

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Aug 29, 2021

great, I recommend this course.

By Jacinta O

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Apr 2, 2021

Great tutors! Highly recommend.

By Zulkifli B M

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Nov 5, 2020

Perfect start for new learners.

By Glory p

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Sep 13, 2024

Very educational and Practical

By Tayo O

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Sep 22, 2023

It’s a good course on Coursera

By Adebola O

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Feb 25, 2023

Very insightful and practical.

By Oscar G V G

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Aug 20, 2021

Curso genial y muy actualizado

By Mary W

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Mar 31, 2021

Good class. Good information.

By Imesh C F

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Apr 1, 2024

nice and well detailed course