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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,509 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

AS

Mar 31, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

ST

Sep 6, 2020

Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.

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651 - 675 of 892 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Victoria M R

Sep 25, 2019

GREAT

By ahmed a

May 6, 2019

great

By Md R

Jun 14, 2018

great

By Yash P

Dec 1, 2017

Great

By Nitesh S

Aug 5, 2017

great

By Jhon A A C

May 9, 2017

Good.

By marco q a

Nov 22, 2025

bien

By MD N

Jun 8, 2025

Best

By HARSH R

Mar 9, 2025

GOOD

By Duy L

Nov 6, 2024

nice

By Jitendra C

Sep 24, 2024

Best

By Akankshya N

Sep 7, 2024

good

By shiva g

Jun 29, 2021

GOOD

By Nithya B

Nov 9, 2020

Good

By MARIA J R J

Oct 7, 2025

n

By Noah P

Aug 13, 2021

By thamara A

Aug 19, 2020

-

By Archit V

Jul 22, 2020

.

By Prawira H S

Sep 30, 2019

g

By Aditya S

Mar 2, 2025

The course was very good overall and provided valuable insights into consumer neuroscience and neuromarketing. However, as the course progressed, some concepts became a bit difficult to understand. The interview segments, especially the digital video call interviews, were not always clear to me. That said, the instructor did an excellent job, and I appreciate the knowledge shared. A huge thanks to instructor and Coursera for offering this well-structured course and for providing me with financial aid, which made it possible for me to take this course. I now have a strong beginner-level understanding of consumer neuroscience and neuromarketing.

By Sabrina B

Jan 29, 2025

This course is excellent, the content is very easy to understand and I learned a lot from it. My only feedback is that when pictures with multiple elements were shown, it was not always easy to find the element that the instructor was talking about, so I missed a few seconds and sometimes had to go back or pause the video to find the element that was being talked about. My recommendation would be to use a pointer or hightlight the element that is being talked about in order to make it easier to see and grasp the concepts faster, avoiding missing time in figuring that out every time. Other than that, amazing course!

By Mukkamala V S

Jan 6, 2023

Excellent Course. I enjoyed the course, course material and video throughout. It has introduced me to totally new dimensions of market, consumer and neuroscience. The multidiscipline course journey was smooth flowing and with ease both brain science and consumer behavior was dealt without any difficulty to understand the concepts. The subject and the research being evolving and happening is interesting. I sincerely thank the professor, the staff , team and Coursera for the wonderful course.

Regards

By Amber W

May 18, 2020

This course does a great job at explaining neuromarketing in a language that is simple, yet thoughtfully compelling - as someone who had never previously studied this field, I easily became fascinated by this topic. My only criticism is the length of some of the videos being 25+ minutes, as I sometimes felt like my attention was lost with those that tended to be on the longer side of things. But otherwise, if you do not have a shorter attention span like me, I entirely recommend this course.

By Diana S

Sep 29, 2017

At first I was very very excited with this course. So many novel concepts. The biology part was a little hard to follow, but with some help from YouTube all cleared :).

Then I confess I've lost some of the interest. It didn't have anything to do with the course, which is quite consistent. Only with me realizing it was impossible to apply most of it to my day to day. Also, it turns out I'm not that much into marketing. I was more attracted to the chemistry / psychology part.

By Pablo V

Jun 3, 2017

I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.

The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators. I just asked 2 or 3 questions and they were never answered, nor were questions made by other peers.

But taking this fact apart, I think the course is excellent overall.