Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Creo Incubator

Negotiations For Leaders

Martine Abboud

Instructor: Martine Abboud

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

This module equips learners with the knowledge, strategies, and psychological insights needed to negotiate with confidence, clarity, and effectiveness in both professional and personal settings. Participants begin by exploring what negotiation truly is and why it is an essential skill for achieving mutually beneficial outcomes. The module introduces core concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), helping learners understand how to prepare strategically before entering any negotiation. Learners examine different negotiation approaches from collaborative to competitive styles—and learn when and how to apply each one. The module also explores the behavioural and cognitive factors that influence negotiation success, including loss aversion, risk tolerance, and the difference between explicit and implicit confidence. In addition, participants analyse how internal versus external locus of control shapes negotiation behaviour and decision-making. The module concludes with a deep dive into cognitive distortions—such as anchoring, confirmation bias, and emotional reasoning that can undermine negotiation outcomes, along with techniques to recognise and manage them.

What's included

28 videos1 discussion prompt8 plugins

This module equips learners with the strategic communication, analytical thinking, and organisational understanding required to secure buy-in from senior leadership. Participants begin by learning how to construct clear, evidence-based arguments that demonstrate credibility and show the real value behind their proposals. They explore techniques for using data, insights, and storytelling to build compelling cases that resonate with decision-makers. Learners then dive into the art of persuasive presentation how to structure ideas, communicate with confidence, and tailor messages to leadership priorities, constraints, and expectations. The module also introduces McKinsey’s 7S Framework, enabling participants to align their initiatives with organisational strategy, culture, and structure to increase relevance and impact. Finally, learners explore Kotter’s 8-Step Change Model to understand how to plan and implement initiatives that not only gain support but also achieve successful adoption across the organisation. Through practical tools and real-world examples, participants learn how to build influence, navigate resistance, and position their proposals as strategic solutions.

What's included

2 videos1 discussion prompt4 plugins

This module includes course discussion, summary reading and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.

What's included

1 reading1 assignment1 discussion prompt

Instructor

Martine Abboud
Creo Incubator
13 Courses17 learners

Offered by

Creo Incubator

Explore more from Leadership and Management

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions