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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,758 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

IK

Oct 6, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

WG

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

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226 - 250 of 421 Reviews for Developing a Winning Marketing Strategy

By Dr K L

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Jun 16, 2020

This is wonderful experience

By Marisol P

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Aug 23, 2022

Nice content, nice teacher

By Lou A T

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Jul 13, 2020

Thank you. I learned a lot.

By Bharat S

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Aug 9, 2019

Great course for a beginner

By MEGAT N N

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Nov 27, 2025

a good learning experience

By Mauricio P A

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Mar 13, 2021

It was a excellent course.

By MANAV T

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Oct 27, 2022

Ill gain nice knowledge

By palak b

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Sep 29, 2020

informative and engaging

By Mark S

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May 27, 2019

Really Enjoy Noel Hayden

By BERLIN E E C

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Feb 22, 2022

A GOOD AND GREAT COURSE

By Saranya.V

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Jul 26, 2020

excellent course design

By Arup D

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Apr 19, 2018

very appreciable course

By Akshay U

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Sep 20, 2021

learned good knowledge

By Lohith D

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Sep 25, 2020

It was good experience

By Timur S

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May 4, 2020

Enjoyed it! Thank you!

By LOGEESWARAN R 1

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Dec 25, 2019

thanks fo the coursera

By SUMIT G

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Oct 19, 2022

Good course to learn

By Anindita P

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May 28, 2021

It was knowledgeable.

By SRIPRIYA.S

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Jun 19, 2020

Superb good well done

By Whitney H

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May 15, 2020

I enjoyed this course

By Kurt L B

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Aug 20, 2023

loving these courses

By Madad H

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Mar 24, 2021

An excellent course!

By Aman S

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Jan 7, 2021

very nice experience

By Nevin J

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Nov 10, 2020

really good coursera

By Fidan I

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May 7, 2020

thanks for everthing