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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,758 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

IK

Oct 6, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

WG

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

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176 - 200 of 421 Reviews for Developing a Winning Marketing Strategy

By Dharmesh K K

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Apr 1, 2021

we should increase our skills through coursera.

By Letícia M

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Aug 28, 2019

Basic elements of Marketing are well explained!

By ANIRUDDHA M K

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Nov 8, 2021

Very practical conceptual learning. Thanks Sir

By Anish R

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Jun 14, 2020

It's been exceptionally helpful and informtive

By Shafa M

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May 24, 2021

You will not regret. Just enroll. Good luck💛

By Anis C

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Jul 1, 2020

Excellent course along with excellent lecture

By Michelle J

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Dec 20, 2017

Excellent and practical advice for marketing!

By Rami a e h

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May 25, 2020

Over my expectation one of best professor's

By BALGOVIND P B N

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Aug 5, 2020

Excellent course loved Prof. Noel's energy

By Christopher G

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Sep 16, 2018

Fantastic Professor, relevant discussions.

By VAIBHAV G

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Oct 22, 2022

we learn soo many things about marketing

By MOHD S B A P M

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Dec 14, 2025

Informational, actionable and relatable.

By PRIYANSHI J

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May 14, 2020

a very knowledgeable and helpful course!

By Prof M J

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May 17, 2022

very well organised and executed course

By Alvin B

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Oct 27, 2020

This course is great highly recommended

By Zaur A

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May 27, 2020

I got what i was expected and even more

By Jieyun L

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Sep 28, 2020

very comprehensive, though quite basic

By Amr Y

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Sep 19, 2022

it is useful and very awesome 😍😍🌹

By DEEPIKA K

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Oct 31, 2021

VERY HELPFUL SITE THANKS TO COURSERA

By Maryam B M

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Sep 5, 2020

Thanks Prof. Hayden. I learned a lot!

By Stevan

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May 26, 2020

It is the best online course to learn

By Aman V

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Nov 21, 2021

good course for a management student

By Rishabh R

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May 21, 2020

A really informative and fun course!

By Jou P

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Sep 7, 2018

Good material, resources and faculty

By H. W H D

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Mar 18, 2018

Fantastic. Very engaging professor.