Chevron Left
Back to Digital Marketing Analytics in Theory

Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

JL

Oct 18, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

Filter by:

626 - 650 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Paulina M

•

May 14, 2016

Excellent course!

By jad d

•

Dec 29, 2020

enjoyed learning

By Aber H

•

Oct 23, 2020

excellent course

By shweta n

•

Sep 1, 2020

Enjoyed learning

By Pranesh T

•

Jul 12, 2020

very well taught

By Vinayak D S

•

Mar 30, 2020

EASY AND HELPFUL

By Aye M T (

•

Sep 16, 2019

A great learning

By Elyin M S G

•

Jun 5, 2019

Great Professor!

By Rahul D

•

Apr 1, 2019

Excellent Course

By kirsten v Z

•

Mar 11, 2019

Great teacher!!!

By Eman K A H

•

May 27, 2018

Excellent course

By KYRIAKOS M

•

Jun 12, 2017

excellent course

By Pranav J

•

Mar 20, 2017

Worth the effort

By Andrzej P

•

Mar 14, 2016

Excellent course

By Sachin P

•

Sep 16, 2015

Excellent course

By Бандура Т І

•

Aug 29, 2025

сподобався курс

By Amilcar J P G

•

Jan 31, 2022

a great course!

By Carlos D D

•

Sep 25, 2021

A good course!

By Uchechi O

•

May 15, 2021

Very insightful

By Wiwit K S

•

Nov 15, 2019

very good cours

By Angie R

•

Jun 15, 2019

Awesome Course!

By Audrey L

•

Mar 11, 2019

Very insightful

By Gueler S

•

Feb 10, 2018

very insightful

By Julio Z

•

Jan 26, 2018

Just Excellent!

By Luz A A Q

•

Aug 4, 2017

Great learning!