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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

JL

Oct 18, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

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526 - 550 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Yiğit E

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Dec 13, 2020

It's a very good experience for me

By Rohan P

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Mar 6, 2017

well taught..properly explained...

By Akintoye M M

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Nov 5, 2016

This course is really good, I like

By Shirisha G

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Nov 25, 2022

it was very usefull and excellent

By kenda d

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Sep 4, 2020

great course and great professor.

By Tlhopane

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Jun 27, 2019

Very informative and interesting!

By Sambhav P R j

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Jun 2, 2018

Great Course With Great Follow Up

By Utsav C

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Nov 4, 2016

A very good course for beginners.

By Jules C

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Oct 4, 2016

I learned a lot from this course.

By Alice A O

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Aug 1, 2025

So much engaging and very good .

By Assem A D

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Oct 13, 2020

Thanks I've covered the material

By Alison W

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Jun 15, 2020

excellent I really learned a lot

By Bruno P

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Jun 2, 2020

Great Course!! I learned a lot!!

By Michael K

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May 27, 2020

Its amazing work they are doing

By Simran W

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May 19, 2020

I learned a lot from this course

By Daniel H

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May 8, 2020

Excellent course, very complete.

By Ahmed S

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Aug 12, 2016

Great course , thank you so much

By KARTIK D

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Sep 13, 2020

The course was very insightful.

By aya y m

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Aug 29, 2020

it is great;easy and in details

By Viviana G T

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Feb 1, 2020

Great course and really helpful

By Affonso S

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Nov 12, 2016

excellent course and experience

By MAN Y H

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Dec 22, 2020

Learned a lot from this course

By Md. N H

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Jun 25, 2020

A great course about marketing

By Manohar S R

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Mar 12, 2019

Great Course so far! loving it