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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,876 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AY

Oct 25, 2020

The course was relatively well-structured and informative. However, if I had not studied statistics in University I am not sure I would have been able to take up so much information.

NS

Jun 29, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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601 - 625 of 1,054 Reviews for Market Research and Consumer Behavior

By Divya R

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Jul 19, 2020

good

By Rajan R G

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Jul 18, 2020

....

By p s

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Jul 2, 2020

good

By BOOPATHI P

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Jul 2, 2020

Good

By ANAND B P

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Jul 2, 2020

Good

By Deepan p

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Jun 27, 2020

Goog

By Naveen. N C

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Jun 5, 2020

good

By Jami S K

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May 31, 2020

supb

By Amaldev.T.M

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May 25, 2020

Good

By KRISHNENDHU P S

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May 23, 2020

Nice

By ALOK K

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Apr 28, 2020

Nice

By Suraj V

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Apr 12, 2020

Good

By Yi Y H

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Mar 9, 2020

B

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By Julius M

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Dec 27, 2019

good

By Nehal S

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Jul 15, 2019

good

By leo s

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Jun 29, 2019

Nice

By PUTTA J R

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May 9, 2019

good

By Lukita P P

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Mar 7, 2017

Cool

By Hatim M S

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Nov 19, 2016

good

By priyaanshu p

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Sep 7, 2019

nil

By Elakkeya.j

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Jun 18, 2020

Ok

By kaushal k

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Mar 20, 2024

.

By Sanjana S

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Oct 12, 2020

-

By Elsie T G

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Mar 14, 2017

T

By Lenin V

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Mar 26, 2023

I recently completed the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera, and I must say that it was an excellent learning experience. I would highly recommend this course to anyone interested in understanding the intricacies of market research and consumer behaviour.

The course material was comprehensive and engaging, covering a wide range of topics such as market segmentation, consumer decision-making, and brand management. The lectures were delivered by experienced professionals who provided real-world examples, case studies, and industry insights that helped me understand the concepts better.

The course assignments were challenging but practical, allowing me to apply the concepts I learned in a real-world setting. The feedback from the instructors and peers was valuable and helped me improve my analytical and critical thinking skills.

The course structure was well-organized, and the Coursera platform was user-friendly, making it easy to navigate and access the course material. The course also provided flexible learning options, allowing me to learn at my own pace and convenience.

Overall, I would highly recommend the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera to anyone interested in learning about market research and consumer behaviour. The course material, instructors, assignments, and platform all exceeded my expectations, making it a great value for the time and money invested.