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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,473 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

AS

May 31, 2016

This is essentially important for professional peoples and its compose in such a great way, I am totally inspired and suggest to others must have a look.RegardsAabid Ali Shahid

SA

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

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501 - 525 of 540 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Joshua A

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Nov 3, 2021

enjoyed the learning experience..........

By GHANIA A

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Mar 16, 2021

Speaker aren’t clear with their language

By David C

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Jun 7, 2017

Great overview of marketing principles.

By mihaela b

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Apr 4, 2020

A lot less digital than expected

By Aydan S

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Jul 5, 2020

A bit outdated but very useful!

By onyeka d

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Apr 19, 2020

Great learning experience!

By AYLALE G

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Oct 20, 2021

so good i reaaly like it.

By sumanth s k

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Apr 24, 2020

it was a great experiance

By Ashish S

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Jul 28, 2020

it was a good session

By Dr. D A

•

Mar 28, 2021

Interesting course

By Dineo J

•

Feb 25, 2022

Precise. Concise.

By Nadia A

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Aug 12, 2020

Very very helpfu.

By Tochi A E

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Mar 4, 2020

Very enlightening

By Cristian C Y P

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Aug 11, 2020

Me gustó mucho

By Ashif R I

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May 28, 2020

more learning

By Sravanthi P

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May 7, 2023

osm learning

By Izfar A

•

Nov 17, 2020

Very helpful

By Shweta G

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Aug 5, 2020

nice course

By Khanh N

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Feb 5, 2026

goood

By SARANYA S

•

Jan 17, 2026

good

By DHARSHINI A

•

Dec 17, 2024

Good

By Shubham m

•

Apr 26, 2020

GOOD

By FSC L 9

•

Jul 9, 2019

Good

By Tania C B

•

Jan 11, 2020

I appreciated the course content, with a lot of new and important concepts. The format of the videos and the expert interviews were really helpful.

I did struggle with the accents a lot, and the subtitles were not always accurate. Furthermore, I would have liked to learn more on how these concepts can be used in B2B.

By Mahsa M

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May 30, 2020

The accent of the female professor was somehow hard to understand. There is a lot of reading sources that take more time to finish that the estimated time on the course and I think the interviews almost make no good to me as an audience.