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Learner Reviews & Feedback for International Hospitality & Healthcare Services Marketing by Yonsei University

4.7
stars
550 ratings

About the Course

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top reviews

JR

Feb 6, 2022

One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient

CH

Jun 2, 2020

Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!

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76 - 100 of 148 Reviews for International Hospitality & Healthcare Services Marketing

By HAJEESHAR A P

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Jun 25, 2021

this course was very informative

By Nalunga A b

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Sep 24, 2020

It has helped me a lot thank you

By Bruna M

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Nov 15, 2020

Very good and well made course.

By Sujata m

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Jun 30, 2022

EASY AND LEARNIG FOR EVERY ONE

By Lee J W

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May 11, 2020

I love it Thank you so much!!!

By Phoenix E

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Feb 18, 2024

well put and organized,

By Dragalina

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Jul 14, 2017

Thank you! It is useful

By Gbemisola O O

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Jun 5, 2020

Very educative course.

By Amit S

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Sep 29, 2021

Perfet to start with.

By Rayees A L

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Jun 27, 2020

Great fully satisfied

By ARBIND B S

•

Oct 8, 2024

Very Helpful course

By Ana M d C R

•

Aug 10, 2020

An excellent option

By Dr. k L M

•

May 21, 2020

good explaination

By KEWARIN S

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Apr 20, 2020

Well explained 🙏

By Zaid Z K

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Jun 17, 2022

Very good course

By Wickramaarachchi, P

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Nov 12, 2020

Great course👍👍

By Fernando D S S

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Jul 1, 2020

Awesome teacher!

By Albina D

•

Feb 22, 2019

well structured

By CEDRIC A J T

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Apr 24, 2021

I'm so excited

By Dominik B

•

Mar 28, 2020

Good overview!

By Isah M O

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Sep 14, 2022

EXECELLENT!!

By MR. R N

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Jun 5, 2020

Very good one

By Ben J

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Sep 8, 2020

very useful

By Shanu P S

•

Oct 17, 2018

outstanding

By Balasubramaniyan T

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Mar 21, 2025

Thank you