Master the essential Google Analytics workflows that power successful SEO strategies. This course transforms beginners into confident analytics users who can seamlessly connect Search Console data and extract actionable search insights that drive organic growth. You'll learn to navigate complex administrative interfaces with precision, apply systematic filtering techniques to isolate high-value non-branded queries, and create efficient export workflows that feed directly into SEO optimization campaigns. These foundational skills form the backbone of data-driven SEO decision-making, enabling you to identify content gaps, understand user intent, and prioritize optimization efforts based on real performance data.
Google Analytics for SEO Queries
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Google Analytics for SEO Queries
This course is part of Google Analytics: Reports & Traffic Analysis Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Accurate performance measurement depends on proper analytics integration and a clear understanding of the required administrative access paths.
Non-branded search queries reveal genuine user intent and organic discovery patterns that branded searches cannot provide.
Systematic filtering and exporting of search performance data enables evidence-based content strategy and SEO optimization decisions.
Basic analytics configuration skills scale exponentially across all digital marketing measurement and optimization activities.
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
January 2026
Taught in English
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This course is part of the Google Analytics: Reports & Traffic Analysis Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In this module, we lay the groundwork for using Google Analytics as a powerful engine for SEO insights. Before you can analyze queries, interpret trends, or optimize content, you need a clear understanding of how data flows into your analytics environment. This module walks you through the essential settings, integrations, and navigation patterns that ensure your SEO data is accurate, connected, and ready for meaningful analysis. By the end, you’ll have a solid foundation that makes every future report, query, and optimization decision far more reliable and impactful.
What's included
3 videos1 reading1 assignment
In this module, we shift from foundational setup to hands‑on SEO intelligence. This module focuses on the search queries that reveal how users discover your content without relying on brand awareness—arguably the most valuable signals for true organic visibility. You’ll learn how to export non‑branded query data from Google Analytics, structure it for analysis, and interpret patterns that uncover real opportunities for growth. By the end, you’ll be able to turn raw query data into actionable insights that directly inform content strategy, keyword targeting, and competitive positioning.
What's included
3 videos1 reading3 assignments
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