Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

Filter by:

7001 - 7025 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Ramón P

•

Sep 23, 2025

Es bueno pero un poco extenso

By Srishti J

•

Mar 5, 2023

moslty theoretical knowledge

By Ogunbadejo O

•

Sep 27, 2022

I really enjoyed the course.

By sayam s

•

Dec 26, 2022

i did not receive certiicate

By Dominique M

•

Aug 7, 2022

Very repetitive and boring.

By Moayad A

•

Mar 4, 2025

لا استطيع استخراج الشهاده

By Aaishwarya C

•

Feb 9, 2024

Lazy content delivery

By Ren H

•

Feb 9, 2025

that is good course

By Camilo B

•

Jan 10, 2024

useful for beginners

By FTU.CS2 Đ A T

•

Sep 30, 2022

Not really helpful.

By Huang B

•

Aug 14, 2025

etniuhiubehbrewg

By Володимир Б

•

Aug 14, 2024

платна помойка

By Dawood G

•

May 5, 2024

so far so good

By Abdul G

•

Oct 16, 2023

kurang menarik

By Saleem J

•

Sep 19, 2023

helpful course

By Isararut T

•

Sep 9, 2022

Too much quiz

By Veronica W

•

Jan 13, 2023

for beginners

By Sk T A

•

Oct 6, 2022

Informative

By uzma

•

Aug 25, 2023

it was good

By Siddhant D

•

Oct 10, 2022

therotical

By Nikita D

•

Jul 1, 2025

Best corce

By Javad M A

•

Feb 7, 2025

so general

By ashling h

•

Jan 15, 2024

too basic

By MARCELO V

•

Dec 13, 2022

Too basic

By Melraine A

•

Jun 30, 2025

So long