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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6751 - 6775 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Jeffrey C

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Apr 25, 2024

Good information.

By Peter K K

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Mar 13, 2024

very Good Content

By Kally K

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Dec 24, 2022

Very good content

By RUSHABH D

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Sep 18, 2022

Very informative

By Nevaeh B

•

Jul 7, 2025

Very educational

By geneva B

•

Oct 18, 2024

a lot of theorie

By Menahil z

•

Aug 17, 2024

certificate /??/

By Rohan H N

•

Jun 25, 2024

Excellent course

By Fiaz A

•

Aug 1, 2023

Excellent Effort

By Ali I

•

Jul 18, 2023

excellent course

By Titichaya B

•

Dec 18, 2022

very good course

By KAVERIGARI S 1

•

Nov 7, 2022

good explanation

By DANIEL M

•

Jun 12, 2022

very informative

By Asdrubal J O G

•

Dec 17, 2025

excelente curso

By Abeeha K

•

Oct 1, 2025

good experience

By Bryan C

•

Sep 15, 2024

A little boring

By Nag R D

•

Oct 8, 2023

It was helpful.

By Nehaj U S

•

Jun 16, 2023

it was awesome!

By ANITHA.V

•

May 2, 2023

GOOD EXPERIENCE

By ZAINALLAH Y H A

•

Sep 20, 2022

great starting

By Vitória G A

•

Oct 30, 2025

Muito bom amei

By nguyên l

•

Jun 8, 2025

ok good course

By Zainab J

•

Mar 24, 2024

basic overview

By Monique W

•

Dec 11, 2023

Great content!

By Shital A G

•

Aug 10, 2023

Good EnoEnough