Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

Filter by:

6101 - 6125 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad U e

•

Nov 16, 2024

yay

By Абдижалилова З Ш

•

Nov 13, 2024

гуд

By Hardik P

•

Oct 3, 2024

wow

By لبنى ب ر ب ن ا

•

Sep 13, 2024

wow

By Sony g

•

Jul 30, 2024

oke

By marco b

•

May 23, 2024

top

By Sarah C

•

Jan 20, 2024

wow

By mahmoud a

•

Dec 15, 2023

رئع

By Sadula A

•

Oct 8, 2023

top

By Aldrin M

•

Jun 18, 2023

top

By Brandon N

•

Feb 19, 2023

gud

By Sief A

•

Feb 2, 2023

.

كك

By David K

•

Dec 23, 2022

wow

By Franz J B G

•

Nov 23, 2022

wow

By Ilyaas Q

•

Nov 12, 2022

WOW

By Kushal s

•

Nov 11, 2022

N/a

By EL M G

•

Nov 8, 2022

BON

By Hoàng N B

•

Sep 30, 2022

ok

By Yutthachai s

•

Jul 26, 2022

thx

By Raquel F

•

Jun 17, 2022

:)

By Tạ G H

•

Dec 16, 2025

ok

By shradhanjali n

•

Dec 3, 2025

ok

By Dionne B

•

Nov 11, 2025

Gr

By Huy N

•

Sep 22, 2025

ok