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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, youā€™ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Youā€™ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5001 - 5025 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Solaris

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Nov 2, 2023

nice courseļ¼

By Fransiska Y H

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Oct 26, 2023

sangat bagus

By Hadi M J K

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Oct 13, 2023

Exceptional!

By Asep L H

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Oct 12, 2023

thk coursera

By Shourya V

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Aug 4, 2023

Great Course

By kyaw z

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Jul 30, 2023

great course

By iqbal p

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Jul 17, 2023

Great course

By Markina I

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Jul 13, 2023

Exelent!!!!!

By Yubin L

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Jun 26, 2023

Informative!

By Muhammad Y M

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Jun 15, 2023

Informative.

By Indra P

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Jun 14, 2023

Great Course

By David G

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Jun 9, 2023

Great course

By Gustavo M E

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May 30, 2023

Nice content

By Bignard U R

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May 14, 2023

Great Tutors

By Jai S

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Apr 25, 2023

Great Course

By bounphet t

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Apr 23, 2023

great course

By Folasayo I

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Apr 15, 2023

Very helpful

By Likitha P

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Apr 10, 2023

Great course

By antonija s

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Mar 21, 2023

Loved it! <3

By Rohan M

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Mar 18, 2023

Great course

By Mohamed A

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Feb 27, 2023

its so great

By Ajay j

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Feb 23, 2023

GREAT COURCE

By D P R J

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Feb 19, 2023

great course

By Amna

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Jan 20, 2023

very helpful

By Fady W

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Jan 16, 2023

AMAZINGGGGG!