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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3526 - 3550 of 7,139 Reviews for Foundations of Digital Marketing and E-commerce

By UMAR Z

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Sep 26, 2022

A Great Course For Career Growth!!!

By Zineb A b l

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Sep 17, 2022

Good formation

it helped me a lot!

By Tran T L

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Jul 14, 2022

A lot of skill for digital marketing

By Patricia P

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Jun 11, 2022

Pretty good content in short videos.

By Muhammad M

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Jun 11, 2022

very informative, easy to understand

By Deleted A

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Oct 26, 2025

It was pleasure to learn new things

By Nestor I

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Sep 10, 2025

Yo quiero saber por qué no funciona

By Dr. H T

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Feb 18, 2025

Very informative, thank you Google!

By Nadine v d H

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Feb 14, 2025

I learned so much from this course!

By Oussama M

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Feb 10, 2025

I love Coursera for all this course

By Ram K

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Dec 14, 2024

Very clear and straight explanation

By Md N I

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Nov 8, 2024

I have learn a lot from this course

By windi M

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Aug 20, 2024

I learned so much from this course!

By Sharifa a

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Aug 13, 2024

Easy to understand very informative

By Willy N

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Aug 3, 2024

This course is good and recommended

By Afinda B

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Jul 8, 2024

It was all good, thank you coursera

By Cindy K

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Jun 19, 2024

Easy to follow and efficient course

By Keith H

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Mar 14, 2024

Great course. Well worth the time.

By Ahmad H

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Dec 22, 2023

very engaging and productive course

By Hamid B

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Dec 3, 2023

It's an amazing course, I enjoy it.

By Terrie-Loye i C

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Dec 1, 2023

Why isn't my name on my certificate

By Samuel C

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Aug 21, 2023

very informative entry level course

By South K M

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Jul 6, 2023

Great course learned a lot from it.

By Ayushman T

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Jun 19, 2023

best course for foundation building