Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,227 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

Filter by:

2801 - 2825 of 7,246 Reviews for Foundations of Digital Marketing and E-commerce

By carmen g f

•

Feb 21, 2023

En un buen acercamiento al Digital y Ecommerce Marketing

By Loice H

•

Feb 9, 2023

This Course is life-changing. Thank you so much, Google.

By Alessandro M

•

Nov 25, 2022

Very good approach to fundamentals of Digital Marketing.

By yahya a

•

Nov 11, 2022

I have learnt a lot in this program.

5/5 from my side <3

By Tooba B

•

Oct 29, 2022

it was great learning from one of the massive platforms

By priyeshi s

•

Oct 19, 2022

Concepts are explained very nicely. Good for beginners.

By I a S

•

Oct 10, 2022

From zero experience to a strong foundation. Thank you!

By Samuel J

•

Sep 21, 2022

very good and efficient way of learning the foundations

By Ayyaz R

•

Sep 4, 2022

This is one of the best things you can do for you career

By Nataliya P

•

Aug 7, 2022

Great course to start moving in digital marketing career

By Swejan R

•

Jul 13, 2022

I am glad to be guided at every stage and thanks a lot..

By Allan D M

•

May 31, 2022

This cousrse was great and it contains rich information.

By Khaled H Y A J

•

Aug 8, 2025

Fun and simple, learning is easy in this way, thank you

By Rodrigo S

•

Jun 10, 2025

Excelente conteúdo explanado de modo didático e prático

By Mirian C G G

•

Mar 20, 2025

Ver useful and gives you a clear overview of employment

By Sania R

•

Mar 17, 2025

It was very informative and helped me to learn in depth

By Ali A B

•

Feb 11, 2025

I really enjoyed the course and I can say it was great.

By Ricardo G

•

Jan 23, 2025

ha sido muy gratificante formar parte de este programa.

By Adams H

•

Dec 13, 2024

I want to express my sincere gratitude for your support

By Nadim M

•

Oct 24, 2024

its a awesome course and i love it cause i learn a lot.

By Muhammad A

•

Sep 24, 2024

thank you coursera. A lot of prayers for coursera team.

By Robert S

•

Aug 31, 2024

I'm excited to be enriched by this certificate program.

By Lewis A

•

Aug 14, 2024

Great course for career minded and online store owners.

By Némesis C

•

Feb 21, 2024

Love this introduction, very clear and good information

By Anabel M

•

Oct 25, 2023

Great methodology. They focus in exactly what matters.