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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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2676 - 2700 of 7,139 Reviews for Foundations of Digital Marketing and E-commerce

By Ian M

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Oct 19, 2023

Relevancy, job-readiness, practical application. That's it.

By JUSTIN A B

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Oct 12, 2023

I have enjoyed this class. Was a lot better than I thought.

By Juor D

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Sep 19, 2023

Easy to learn and understand great detail about the course.

By Sagar T

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Aug 29, 2023

this is a perfect course to begin your career in this field

By Dan P

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Jul 10, 2023

Educational, not slow but not fast paced, and to the point!

By Bunny K

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Jun 23, 2023

Thankyou so much for sucha beautiful and enhanced teaching.

By Maria A C

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Jun 20, 2023

Amazing learning, but kindly mention my name on certificate

By Abdul J K

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May 4, 2023

Perfect introduction course in the 7-course specialisation.

By Nakisuyi T

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Apr 10, 2023

Very Engaging and organized which make easier to understand

By Lina K

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Dec 15, 2022

Great course, easy to understand, useful to do assignments.

By Wilson S

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Nov 29, 2022

Interesting this is the first of several courses Thank you!

By Aadarsh G

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Nov 18, 2022

Very good course to get a head starts in Digital Marketing.

By ABID H

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Nov 14, 2022

Very helpful and useable information from seasoned experts.

By Bilal S

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Oct 27, 2022

This course added up to my knowledge and skills. Thank You

By Сергей С

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Oct 22, 2022

A brief but informative look into digital marketing world.

By Syed Z u R

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Oct 19, 2022

Great course for beginners, very precise and to the point.

By Simone C

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Oct 10, 2022

great basic overview and introduction of digital marketing.

By Edgar G

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Sep 29, 2022

Bien estructurado con informacion introductoria relevante.

By Kayla D

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Jul 20, 2022

I love this program! I wish I would have found this sooner!

By LOGESHWARI D P

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Dec 9, 2025

This course is very useful to me ,to know about E commerce

By Felicita L M O

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Nov 11, 2025

Esta muy buena el curso me gusto mucho y me ayudo bastante

By Juan D

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Jul 17, 2025

Excelente contenido, muy claro y con traducción en español

By Nathali M

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May 15, 2025

Excelente introducción a este mundo del marketing digital!

By Cristina M

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Mar 6, 2025

fue el mejor curso que pude haber estudiado muchas gracias

By Cesar P

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Nov 15, 2024

Good foundations module to fill in the gaps in my skillset