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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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7101 - 7125 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By AYLIN T V A

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Aug 14, 2025

Me pide una computadora y no cuento con eso

By Matthew B

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Jun 12, 2024

Outdated content - would not recommend.

By Bharti

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May 10, 2025

Not receiving my Coursera certificate

By ELIAS M C D

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Sep 20, 2025

no me dio mi certificado jode mucho

By Ayushi S ( 2

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

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Apr 17, 2025

Deveria ser em língua portuguesa.

By harsh b

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Nov 18, 2024

Way too much unnecessary content.

By Ricardo S

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Dec 16, 2025

Muy costoso para algo tan básico

By Márcio S d S F

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Jul 24, 2025

Conteúdo de difícil assimilação.

By NITHIYA S P M P

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Jun 27, 2025

I not received the certificate

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By ROSSE M M C

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Aug 1, 2025

Ya es muy largo y me cansa ;(

By Vanshika h

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Jun 21, 2025

i didn't got my certificate

By Sandile

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Mar 11, 2025

Can’t access my certificate

By 011 อ น

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Nov 7, 2025

ไม่ให้เกียรติบัตรกูไอเวร

By RUTH S L M

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Oct 14, 2025

El peor curso de mi vida

By Pavan A

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Jul 13, 2025

Not getting certificate

By Sugirbekov A

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Apr 26, 2025

where's my certificate?

By อรุณศรี ต

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Nov 18, 2025

เธอไม่ให้ใบรับรองเรา

By Fernanda l

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Oct 31, 2025

Espantoso traduccion

By Sidheswar B

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Apr 28, 2025

not fullly developed

By Tomi S

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Mar 20, 2025

bullshit platform.

By Ayush B

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Dec 21, 2025

not to the level