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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6976 - 7000 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Joemar E

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Dec 18, 2025

didnt receive my certificate after completing all my modules

By Seishu Z

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Feb 3, 2024

muy largo por la cantidad de infornacion que tiene el curso.

By ROHAN R H

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Oct 21, 2023

I THINK WE SHOULD HAVE OUR NAMES WRITTEN ON THE CERTIFICATES

By Meenakshi h

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Feb 25, 2025

I have faced my technical turbulence while doing the course

By Cynthia A H

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Feb 25, 2025

excelente curso que nos permite adquirir nuevas habilidades

By Charles L

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May 29, 2024

Instead of notes please prepare a power point presentation

By RODRIGO J

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Nov 25, 2024

Disculpeme pero me quiero dar de baja. Como puedo hacer ?

By Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.

By Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

By Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

By Soul

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Sep 19, 2025

seems a good one, would like little more hands on stuff

By Luciana B d P F

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Aug 16, 2023

Curso mais conceitual, bom para quem está iniciando.

By Arshiya A

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Aug 13, 2025

I complete tje course but I don't get certificate

By tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

By Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

By Mohd D K

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Feb 22, 2024

its non credited i did not know about it

By Zakarya A A A

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Jul 16, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 18, 2023

Flexible teachings with great resources

By Andrea J T

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Mar 30, 2025

Se reciben certificados por cada curso

By Yunyi Z

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Jul 17, 2023

Somehow useful but very basic concepts

By Sitanshu B

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Mar 29, 2024

may update some topics related to ai

By Deleted A

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Aug 28, 2023

Its Really Good and very helpful.

By Melinda D

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Nov 14, 2023

Very basic, gentle introduction.

By Saroj K

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Nov 4, 2023

Good, Digital marketing course.

By Steph S

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May 2, 2024

Good instructors but too basic