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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6901 - 6925 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Tejas J

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Nov 21, 2022

good

By Alok R

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Nov 21, 2022

good

By Sarvesh J

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Nov 6, 2022

GOOD

By Santhana

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Aug 27, 2022

Good

By Selva G

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Jul 7, 2022

Good

By hassan a m

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Jun 25, 2022

good

By DÁVILLA N D S S

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May 19, 2025

Bom

By Jo'raboyev A

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Apr 21, 2024

wsd

By Liya B

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Aug 18, 2025

./

By Ruthra P

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Mar 8, 2025

No

By Zahroxon M

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Apr 25, 2024

Ha

By Priya N

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Jul 9, 2022

ok

By Kashish U

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Nov 6, 2025

.

By Hans P

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Dec 10, 2024

m

By Sara M

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Oct 15, 2024

٠

By Sadia A

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Sep 20, 2024

5

By rashmi p

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Jun 27, 2023

.

By Feliciana d R C d G

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Jun 26, 2022

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By Nursultan K

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Nov 2, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

By emily a

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Jun 30, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

By Shoaib S S

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Nov 9, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.

By jany u

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Aug 12, 2025

Ofrece las primeras bases del Marketing Digital, interactivo y práctico. Sólo falta mejorar las traducciones y el contexto en las prácticas de examen, la IA. Aveces no explica bien el contexto en las preguntas. Distrae el.Doblaje de IA. En los videos y hay fallas en los videos y algunos textos o ejercicios no están Traducidos.

By Anna R

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Dec 22, 2023

This course gives a good understanding of the fundamentals of digital marketing. On the other hand, it does not include real problems to teach you through problem-solving. It is more about theory. I believe the next part of the course will be more practical.

By shubham k j

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Aug 25, 2023

thank you google for providing this course i am soo thankfull to you in thiss cousre i have learnt soo much thing about the e-commerce and digital marketing their tactics matrics method of e-commerce .

its been very usefull and knowledgeable course for me .