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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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By Raneem f a e

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Jan 3, 2025

V good

By Jack H

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Dec 9, 2024

no bad

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Aug 2, 2024

thanks

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Jul 21, 2024

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Jun 30, 2024

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Jul 24, 2023

Great!

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Sep 16, 2025

bueno

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Dec 27, 2024

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Jan 28, 2024

Omaia

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Oct 27, 2023

great

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May 13, 2023

great

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Oct 19, 2022

NICE

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Sep 28, 2022

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Nov 6, 2025

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Oct 24, 2025

Good

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Aug 30, 2025

good

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Aug 30, 2025

nice

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Aug 7, 2025

good

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Jul 5, 2025

best

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May 16, 2025

GOOD

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May 2, 2025

Nice

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Apr 7, 2025

good