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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6801 - 6825 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Bishal S

•

Jun 10, 2024

Informative

By HELMI B A

•

Mar 14, 2023

Worth it!!!

By Ashok k V

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Dec 5, 2022

Very Useful

By Priya M

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Nov 2, 2022

Informative

By Sumit T

•

Jul 15, 2022

Pretty good

By KARAN K

•

Jul 5, 2022

I was great

By Yepuri V V B

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May 18, 2022

Good course

By Sujal G

•

Jun 29, 2025

very good

By Amisha S

•

May 27, 2025

It is good

By DARI A S

•

Apr 24, 2025

Bom Curso.

By Deleted A

•

Aug 28, 2024

excellence

By ชิษณุพงศ์ ร

•

May 30, 2024

Very nice.

By Niharika S

•

Dec 12, 2023

super cool

By Food F A

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Aug 22, 2023

VVery good

By mahi s

•

Mar 31, 2023

Thank you!

By Torrey N

•

Aug 23, 2022

Very basic

By OSCAR G S C

•

Nov 7, 2025

Muy buena

By Awais M

•

Sep 20, 2025

Best info

By MAYRA Z C M

•

Jul 11, 2025

Muy bueno

By La L

•

Apr 7, 2025

wonderful

By WW W

•

Jan 21, 2025

Very Good

By FRANCISCO J C R

•

Aug 5, 2024

Muito bom

By Masrur R P

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Jul 15, 2024

Very Good

By Plaban M

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Apr 14, 2024

very good

By Rakesh S

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Nov 23, 2023

very good