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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6576 - 6600 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Mayank S

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Jul 16, 2024

The course is very informative and to the point .

By Kushal P

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Oct 14, 2022

Very detailed course. Could be more interesting.

By Ahmed Y

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Sep 20, 2022

very good introcudtion fot the digital marketing

By Vanshika K

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Oct 1, 2023

Should add more practical work to this course !!

By Aizan A

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Sep 1, 2023

Truely for those who want to start from scratch.

By Jennifer B

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Oct 13, 2022

Really helpful and the instructors are perfect.

By nora e

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Jun 6, 2022

great entry to marketing , instructor is so cute

By Abdullkafi A

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Aug 12, 2025

الترجمة إلى العربية ليست دقيقة، تحتاج إلى تحسين

By Chels J

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Aug 7, 2023

super informative

and gave a good

starting

base

By Joe S

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Oct 17, 2025

Very Informative and a good foundational start

By SOMYA D

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Jul 5, 2025

Quick moving, not a lot of detailed questions

By Chloe H

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Nov 5, 2024

Very informative and a great beginner course!

By Eleftherios D

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Sep 25, 2023

it was enoyed the course and learn the basics

By Keanne B

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Sep 14, 2022

It was very enjoable and a great foundation.

By Juana G B A

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Oct 5, 2025

realmente el curso fue muy agradable para mi

By Smita D

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Feb 8, 2025

Want a certificate for the course completion

By Deleted A

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Jun 20, 2024

its free and good for foundational knowledge

By Shardae L

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Oct 4, 2022

Learned a lot but no hands on practice yet.

By Vũ Đ L

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Apr 12, 2025

I learnt many things about digitl marketing

By Marco Z S

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Jul 11, 2023

Very good introduction to digital marketing

By Mary N

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May 24, 2023

This course is very informative and helpful

By Harsha

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Dec 13, 2024

Thankyou so much for the wonderful session

By Ricardo G

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Apr 11, 2024

La traducción me demora, busco en español.

By Rohith V R

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Sep 3, 2023

Nice and useful content thought by experts

By Ravikumar D

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Mar 5, 2023

the certificate doesn't have my name on it