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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6526 - 6550 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Ricardo F D

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Jul 7, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

By Pam P M

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Jul 3, 2022

Good overview of e-commerce and digital marketing concepts.

By Mohammed A T

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Mar 25, 2025

FOR THE STUDENTS IT IS A GOOD OPPORTUNITY TO GAIN KNOWLEDGE

By Obi N

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Aug 28, 2024

This is awesome the course has realy helped me in real life

By Pratyasha S

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Apr 12, 2023

i am glad with the content but certificate could be better.

By PETAR K

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Sep 5, 2022

Just a bit more real-life examples could have helped more.

By Jason R

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Sep 1, 2022

Insightful; need to do the others before full review though

By Katherine H P

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Feb 25, 2024

Sometimes the questions on the quizzes are not very clear.

By Omneya A

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Apr 23, 2023

Amazing just would have loved to have a bit more practice.

By ALBERTO I

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Nov 30, 2025

Curso muy interesante y bien organizado. Muy recomendable

By Edilberto C

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Oct 6, 2024

It's a very good course. It just needs some live classes.

By AVELINO P

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Aug 20, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

By Ana R

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Mar 21, 2024

Poderia ter a opção de outras linguas. Mas é um bom curso

By Pratiksha R H

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Nov 3, 2023

This is a great opportunity for us to learning this skill

By esteban r

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Aug 16, 2023

es muy claro y se entiende facilmente todos los conceptos

By Artaja B

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Mar 17, 2023

Still kind of complicated but I'm getting the hang of it.

By kishor p

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Feb 18, 2023

Bad, i am the mid of this course and asking payment again

By NGOMAHT S P K

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Nov 6, 2025

Très enrichissant et un complément de ce que j'ai appris

By Faisal A ( M

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Oct 24, 2023

The course is great but it didn't cover the topics well.

By Vidhi S

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Aug 8, 2023

love the way taught, but could have been more engaging.

By Ezz A

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Mar 10, 2023

i hope there will be more depth and detail in the course

By Dipika S

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Feb 4, 2023

The teaching method is exceptional and very informative.

By Suzana d M D C

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Jan 8, 2023

Não teve atividades práticas de como funciona na prática

By Kimmie F

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Dec 28, 2022

Predominantly vocabulary oriented with examples of usage

By Yusuke O

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Feb 12, 2025

Great intro, but that's it. Onwards to the next course