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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6501 - 6525 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Daniela G d M

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Feb 25, 2025

me faltó la opción de preguntarle cosas a la IA durante las lecturas

By Happy I

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Nov 2, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 3, 2022

very professional and cover all necessary area and explaned clearly

By Háyran G G C

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May 15, 2025

Conteudo muito relevante mas a tradução mais atrapalha do que ajuda

By dotverbplus

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Nov 28, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By JHONNATHAN I F S

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Dec 29, 2025

Muy bueno, aunque habia cosas que no se podian traducir al español

By Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good

By Orkun C

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Jan 30, 2025

Çevirisi biraz zayıf, onun dışında gayet iyi planlanmış bir kurs.

By Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

By Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

By Pakkiri K

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Mar 12, 2023

natural knowledge for digital marketing and e-commerce and super

By अमित_Amit व

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Nov 9, 2022

I love this course, but got aid only for one I need it for all 7.

By Ahtisham Z

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Jan 21, 2025

Good course to understand the foundations of Digital Marketing.

By Dánae D L

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Oct 10, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta

By Alan H

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Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

By Sidra P

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Mar 3, 2023

Kindly mention my name on my certificate. It's a humble request

By Rohullah h

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Jul 8, 2023

Overall it was fantastic but there is no hands-on expereinces.

By Rushil A

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Feb 15, 2023

Great course to build a solid foundation for Digital Marketing

By Uzma S

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Feb 24, 2023

Working on it but so far it is a great course. Well explanied

By Frances H

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May 26, 2022

Though we're taking the course on-line, it's very practical!!

By MATEUS D S S

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May 6, 2025

muito vídeo desnecessário, que só toma todo o tempo da gente

By Agustín P

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Sep 13, 2024

Esta bueno como introductorio, muy roboticos los profesores.

By jobin M

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Mar 2, 2024

Its a perfect course to kick start a new professional career