Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

Filter by:

5526 - 5550 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Berliana A

•

Oct 16, 2022

Awesome!

By dez k

•

Oct 13, 2022

i love it

By MANI K S

•

Sep 17, 2022

EXCELLENT

By Adedayo O

•

Sep 16, 2022

Excellent

By Ghazi K

•

Aug 17, 2022

Very good

By Arjun P

•

Aug 13, 2022

It's Good

By Adethya B

•

Aug 11, 2022

very good

By Md T I

•

Aug 9, 2022

very cool

By Raushan K

•

Aug 7, 2022

very good

By Abhishek K

•

Aug 4, 2022

Excellent

By YENNY A G G

•

Aug 2, 2022

excelente

By Sharwin D

•

Aug 1, 2022

excellent

By arun m

•

Aug 1, 2022

Very good

By SANKALP B D

•

Jul 20, 2022

beautiful

By P.lakshmi n 1

•

Jun 25, 2022

goodintro

By Hussein M M K

•

Jun 25, 2022

EXCELLENT

By Ronald C

•

Jun 19, 2022

Excellent

By Thiago H

•

Jun 18, 2022

Perfeito!

By Jawad A

•

May 24, 2022

excellent

By khyati r

•

May 24, 2022

excellent

By Roa A

•

Mar 1, 2026

جيد جداً

By cristiane d

•

Jan 23, 2026

Love it!

By Mubarak M

•

Jan 15, 2026

مفيد جدا

By Shaan A

•

Dec 9, 2025

Perfect!

By noor s

•

Nov 26, 2025

Too good