Name: Foundations of Digital Marketing and E-commerce
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (7310 reviews)

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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8

stars

31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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5051 - 5075 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By AMIRU Y B T A

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Feb 6, 2024

GREAT COURSE

By Kostadin S

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Feb 1, 2024

Really good!

By Velvet L

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Jan 11, 2024

Very helpful

By Aniket W

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Jan 5, 2024

Great Course

By Bella H A

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Jan 1, 2024

great course

By Md A

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Dec 30, 2023

it was great

By Tadjadine M a

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Dec 25, 2023

it was great

By Do P L

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Nov 23, 2023

Very helpful

By Gabriella T

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Nov 22, 2023

very helpful

By Anjanette C

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Nov 16, 2023

very helpful

By Solaris

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Nov 2, 2023

nice course！

By Fransiska Y H

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Oct 26, 2023

sangat bagus

By Hadi M J K

•

Oct 13, 2023

Exceptional!

By Asep L H

•

Oct 12, 2023

thk coursera

By Shourya V

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Aug 4, 2023

Great Course

By kyaw z

•

Jul 30, 2023

great course

By iqbal p

•

Jul 17, 2023

Great course

By Markina I

•

Jul 13, 2023

Exelent!!!!!

By Yubin L

•

Jun 26, 2023

Informative!

By Muhammad Y M

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Jun 15, 2023

Informative.

By Indra P

•

Jun 14, 2023

Great Course

By David G

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Jun 9, 2023

Great course

By Gustavo M E

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May 30, 2023

Nice content

By Bignard U R

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May 14, 2023

Great Tutors

By Jai S

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Apr 25, 2023

Great Course