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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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4626 - 4650 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Sarvesh (

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Aug 29, 2024

Great Experience

By seher z

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Aug 25, 2024

simply worth it.

By Viktoriia H

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Aug 22, 2024

very informative

By Taurice C

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Aug 19, 2024

Really inspiring

By Leslie D

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Aug 13, 2024

Excelente curso.

By réda l

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Aug 4, 2024

Best Certificate

By Muhammad A D

•

Jun 4, 2024

Mantap oke bangt

By Muhammad H

•

May 6, 2024

excellent course

By Sadie H

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Apr 5, 2024

Very interesting

By Yusuf M F E

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Apr 5, 2024

Excellent course

By Disha G

•

Feb 9, 2024

Excellent Course

By Usman F

•

Jan 20, 2024

Excellent Course

By Wonfull D

•

Jan 4, 2024

very good，thanks

By Verónica P G

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Dec 26, 2023

Very interesting

By Jessica R

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Dec 19, 2023

very educational

By Mosharraf H

•

Dec 11, 2023

learning is easy

By Muhammad K R

•

Dec 3, 2023

Very nice course

By Kealey W

•

Nov 17, 2023

very informative

By Luther B

•

Nov 7, 2023

Excellent Course

By Bodin S

•

Nov 5, 2023

it's speciallzed

By Delaney B

•

Oct 10, 2023

Very informative

By Aamir K

•

Oct 9, 2023

Thanks, Coursera

By Chloepatra P P

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Sep 22, 2023

It was worth it.

By Marie T M

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Sep 19, 2023

very informative