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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,227 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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4451 - 4475 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Asma A

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Aug 9, 2025

highly recommended

By PAMELA M B A

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Aug 9, 2025

Me parece muy útil

By Abdulaziz M

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Aug 4, 2025

not enough 5 stars

By Alessandro B

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May 16, 2025

It was Really good

By Anthony Z

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Apr 24, 2025

Buena introducción

By ro x

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Mar 20, 2025

easy to understand

By Ramya A

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Mar 16, 2025

great explanations

By Chittipa N

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Mar 10, 2025

It is great course

By MARINI

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Feb 11, 2025

interesting module

By Zwelibanzi M

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Nov 6, 2024

Utterly insightful

By Alisar A

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Nov 6, 2024

دورة تدريبية رائعة

By ANKIT R

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Sep 9, 2024

Very Good Learning

By sadia f

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Aug 16, 2024

UOTSTANDING COURSE

By Lahcen A

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Aug 3, 2024

great online kurze

By Sanooj K

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Jun 22, 2024

Incredible Course!

By Bryce

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Jun 7, 2024

Amazing Foundation

By Unique U

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May 27, 2024

amazing experience

By Gabby G

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Apr 10, 2024

Pretty good stuff.

By VU T H

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Feb 25, 2024

it great thank you

By Thabo m

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Feb 7, 2024

Learnt more things

By ZUL A H

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Jan 20, 2024

Amazing Experience

By Zulqarnain K

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Dec 23, 2023

excellent learning

By kamal h k e

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Dec 3, 2023

very easy to learn

By Florin C

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Nov 8, 2023

Great foundations!

By Peter S

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Sep 19, 2023

very useful course