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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3701 - 3725 of 7,139 Reviews for Foundations of Digital Marketing and E-commerce

By Claudia P

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Oct 5, 2022

Contain all the basics and more!

By MUHAMMAD S K

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Sep 30, 2022

Very usefull classes, i like it

By Kevin J M

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Sep 30, 2022

Very good insights on the topic

By Zaheer H

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Sep 17, 2022

Best Course, easy to understand

By Eyab M

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Sep 4, 2022

Good time with great information

By gita w

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Aug 8, 2022

the best place to study properly

By Sandeep D

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Jul 18, 2022

Superb start of 7 course journey

By Alex A

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Jun 30, 2022

Excelente Material y contenidos.

By Carlos U

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Jun 25, 2022

Excellent and sinmpler to follow

By Robert M

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Jun 14, 2022

Very insightful and eye opening.

By Raditya M

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Nov 10, 2025

kursus ini sangat membantu saya

By Francesca F

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Sep 5, 2025

Learned a lot from this course!

By Pulibandla A C

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Aug 18, 2025

The certificate is not provided

By Sanele N

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Aug 18, 2025

This course is simple i love it

By Adriana

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Jul 26, 2025

Super happy for the content!!!!

By Shivani T

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Jul 21, 2025

Useful for job profile buildup.

By Ifrah A

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Jul 11, 2025

very productive way of teaching

By Shivam S

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Apr 25, 2025

It was very informative course.

By Alibi O

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Mar 15, 2025

Absolutely rich and infromative

By Asia T

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Mar 3, 2025

it's easy, simple to understand

By Francisco J T P

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Feb 20, 2025

Ameno, interesante y entendible

By kumar s

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Feb 10, 2025

THIS IS BEST FOR FUTURE SUPPORT

By Haris B A

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Jan 10, 2025

An amazing course one can have.

By Roberson R

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Oct 23, 2024

Excelente. Curso muito Completo

By Kayhan W

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Aug 3, 2024

the best course i've ever seen.